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New TV-, mobile- and social- driven Beauty iQ network to offer beauty 24/7.
October 25, 2016
By: Christine Esposito
Editor-in-Chief
On May 31, 1980, nobody thought a 24/7 news network would fly; that all changed when Ted Turner's CNN debuted the next day. Now, QVC appears to be taking a big step in the same direction—but with luxury beauty. QVC, Inc., plans to launch the Beauty iQ network, billed as the world's first “multiplatform beauty shopping experience, to engage beauty lovers everywhere.” Specifically, QVC contends that within a month of going live on Oct.31, Beauty iQ will be viewable in over 40 million...
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